Advertise
FairWell helps people in Canada and the US prepare for separation and divorce. If your business helps people through that change, you can sponsor a clearly labelled spot on our guides, tools, emails or directory. Flat monthly fees, a monthly report, cancel any time.
FairWell is new. We do not promise traffic, impressions, leads or audience numbers. You pay a flat founding price for a labelled spot, and each month we report what the spot actually did.
Packages
Prices are in Canadian dollars in Canada and US dollars in the US, same number, plus applicable tax.
By province or state
$299 / month
One sponsor per category in each province or state. Your card appears on the relevant guides and calculator results pages for that region.
By guide topic
$199 / month per topic
Sponsor a cluster of guides on one topic, such as buying out the house, pensions, moving out, or kids and school.
By email issue
$149 / issue
One sponsor slot in a FairWell email sent to readers who asked to receive our guides.
Directory members only
$99 / month per city
For verified directory members on the Professional or Partner plan. A spot at the top of directory results for one city.
Bigger partnerships (employer benefits, co-branded tools, research): talk to us.
The rules
People come to FairWell at a hard time. These rules protect them, and they protect the trust your ad depends on.
Every paid placement says "Sponsored" or "Featured". Ads never appear on safety pages, in the quick-exit flow, on intake forms, at checkout, or in anything a client shares with a professional.
Sponsors never write, review or change our guides, calculators or the order of the directory outside the labelled slot. FairWell has final say on all creative.
We share no personal data with advertisers. Reports are aggregate counts only. We do not use remarketing or personalised ads. Separation is a personal hardship, and FairWell does not use it to target ads.
Flat advertising fees only. FairWell never charges per lead, per enquiry or per referral, and never takes a share of fees. You are responsible for following your own regulator's advertising rules.
Payday or high-interest lenders, litigation funding, private investigators and surveillance, dating apps, anything that targets people's distress, unlicensed financial advice, and claims about legal outcomes. FairWell may decline any ad.
You keep your founding price for as long as your sponsorship continues without a break. Cancel any time. There is no long contract.
Questions
We do not know yet, and we will not guess. FairWell is new. You pay a flat monthly price for a labelled spot, and each month we send you a report with the impressions and clicks it actually received. If the numbers do not work for you, cancel any time.
Once we confirm your spot is available, we email you a secure payment link. Billing is monthly, or per issue for newsletter slots. There is no long contract. Cancel by email and your spot ends at the end of the period you have paid for.
Yes, as flat-fee advertising only. Verified directory members on the Professional or Partner plan can buy a Professional spotlight. FairWell never charges per lead, per enquiry or per referral, and takes no share of fees. You must follow your own regulator's advertising rules.
No. Reports are aggregate counts, such as impressions and clicks. We do not pass names, emails or any personal data to advertisers, and we do not run remarketing or personalised ads.
You send your logo, a short description and a link. We may edit for length, plain language and our rules, and FairWell has final say. Ads cannot make claims about legal outcomes.
Category sponsorships are one per category in each province or state. If yours is taken, we will tell you and offer to hold your place in line, or suggest a guide or newsletter sponsorship instead.
Enquire
Tell us what you would like to sponsor. We check availability, confirm the creative with you, and send a secure payment link. Nothing is charged until you pay.