Privacy Policy

1. What we collect

What you give us. Your name and contact details, and your answers to our assessment, intake, roadmap and calculator questions. This can include family, financial and safety information. Also messages you send to professionals, reviews, and details professionals give us when they apply for a listing.

Payments. Stripe handles all payments. We see what you bought and when, but never your full card number.

What we collect automatically. Basic information about your visit: device, browser, approximate location from your IP address, and the pages you view. We use Google Analytics and our own server logs for this.

What stays on your device. Our free tools save your progress in your own browser. We can't see it unless you send it to us, for example with a resume link.

2. How we use it

• To run the site and give you the tools, summaries, coaching and bookings you ask for.
• To send emails about something you did or bought: confirmations, receipts, resume links and booking details.
• To send guide emails and event alerts, only if you asked for them and confirmed your email address.
• To connect you with a professional you choose, and to check professionals' credentials.
• To prevent fraud and abuse, improve the service and follow the law.

AI tools. We may use AI tools to help organise your answers into your summary. A person at FairWell reviews the result. We only use AI providers that agree not to use your information to train their models.

3. If you and your partner both take part

Each partner's answers are private to them. Neither of you can see the other's answers. You both see the organised summary. Safety answers and private notes are never shown to the other partner. FairWell staff who prepare the summary can see both sets of answers and keep them confidential.

4. Who we share it with

We share information only:

• With companies that help us run FairWell, under contract and only for that purpose: Netlify (website, forms and storage), Stripe (payments), Resend (email delivery), Google Workspace (our email), Google Analytics (site statistics) and, only if you accept cookies, Google Ads conversion measurement.
• With a professional you choose to contact or book, and only what's needed for that.
• When the law requires it, or to protect someone's safety.
• With a buyer if FairWell is ever sold, under this same policy.

Professionals you contact are independent. They handle your information under their own privacy and professional rules.

5. Friend referrals

If you refer a friend, we send them one note naming you, and only if you confirm you know them personally. We keep a record of that note so they're never sent a second one. They can opt out of all FairWell email in one click.

6. Emails and unsubscribing

Guide emails start only after you click the confirmation link we send you. Every guide email has a one-click unsubscribe. When you unsubscribe, we keep your email address on a "do not email" list, stored in scrambled (hashed) form where possible, so we never email you again by mistake. Emails about something you bought, such as a receipt, may still be sent.

7. How long we keep it

We keep information only as long as we need it for the reasons above, then delete or anonymise it. Payment and tax records are kept as long as tax law requires, usually seven years. The "do not email" list is kept for as long as we send email. You can ask us to delete your information at any time (see section 10).

8. Security

Information is sent over encrypted connections and stored with established providers that control access. No system is perfectly secure, so please don't use a shared computer or an email account someone else can read if that would put you at risk. The Quick exit button on every page leaves the site instantly.

9. Cookies and analytics

We use essential cookies and browser storage to make the site work, and Google Analytics to understand how the site is used. If you accept cookies, we also use Google's conversion measurement to see whether our own ads lead to a purchase: it records that a visit came from an ad and whether a purchase followed, not what you entered in any form. We do not use remarketing or personalised advertising, and we never share what you type with advertisers. If you decline, analytics and ad measurement are switched off. In Quebec, analytics stays off until you accept. You can change your choice by clearing this site's data in your browser, and you can block cookies in your browser, but some features may stop working.

10. Your choices and rights

You can ask to see, correct or delete your information, or withdraw your consent, at any time. Email hello@fairwell.ai from the address you used with us, with "Privacy" in the subject line. We reply within 30 days.

In Canada, you can also complain to the Office of the Privacy Commissioner of Canada, or to your provincial privacy commissioner. In the US, residents of California and other states with privacy laws have similar rights to know, correct and delete their information. We don't sell personal information or share it for cross-context behavioural advertising, and we won't treat you differently for using your rights.

Who is responsible. Our privacy officer is FairWell's founder, Grant le Riche. Write to hello@fairwell.ai, or by mail to FairWell, 1050 King Street West, Toronto, ON M6K 1E6, Canada.

11. Children

FairWell is for adults. We don't knowingly collect information from anyone under 18, except what a parent tells us about their children to plan for them.

12. Where your information is stored

Our providers may store or process information in Canada, the United States and other countries, where the law may differ from where you live.

13. Changes

If we change this policy, we'll post the new version here with a new date. If a change is significant, we'll tell people on our email list.

Plain-language policy prepared for FairWell. It has not yet been reviewed by privacy counsel.