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For family lawyers, estate lawyers, notaries and arbitrators

Clients who arrive ready to retain.

FairWell clients work through disclosure, list their assets and debts and write down their open questions before they contact you. Your profile shows them why you are the right lawyer, and your guides show them how you think.

Flat fees only. No per-lead charges, no referral fees, no share of your fees. Credentials checked against your regulator's or association's public register.

We hear you

What gets in the way today.

Unbillable intake

First calls spent on basic facts the client could have gathered. A FairWell enquiry can arrive with the client's own summary.

Looking like everyone else

Most directory listings are a name and a phone number. Yours shows your approach, your fees and your writing.

Marketing rules

Law societies are careful about referral fees. FairWell is a flat advertising fee: never per lead, per referral or a share of your fees.

What a Professional profile gets you

A listing gets you found. A Professional profile gets you chosen.

1

Get found first

Priority placement in your city, the gold Professional badge, and a Book a consultation button on your profile and directory card.

2

Look like the obvious choice

A premium profile with your approach, your story and your credentials front and centre. Verified by FairWell.

3

Publish and get read

Guides written with our editors, published under your name, shown on your profile, with a share kit for LinkedIn and your website.

4

See it working

A private dashboard with your profile views, clicks and enquiries every month.

Built for your work

What your profile shows.

  • Process options. Collaborative, mediation-friendly, negotiation or litigation, shown up front so clients self-select.
  • Fixed-fee ILA badge. If you offer flat-fee independent legal advice, clients see it on your profile and directory card.
  • Book a consultation. Your own calendar link on your profile and directory card.
  • Credentials and recognition. Year of call, certification, memberships, publications and speaking, with your regulator's public register linked.

You are responsible for following your law society's marketing rules. FairWell profiles show only what you approve, never client testimonials, and we never charge per lead or per referral.

Write for FairWell

Guides people like yours are looking for

A few topics professionals in your field could write. Bring your own, too.

What to bring to your first meeting with a family lawyerHow independent legal advice works on a separation agreementCollaborative family law, in plain languageWhat changes when a case goes to court

How guides work

Plans and pricing

Flat fees, priced for your profession.

Plus applicable taxes. Same price in CAD and USD. .

Listed

A full, verified profile that answers clients' first questions for you.

Free

No card needed

  • Full profile: bio, photo, focus areas, credentials, fees and every contact link
  • Verified badge after the credential check
  • Enquiries forwarded to you by email
  • A private link to update your profile any time
  • Publish a guide for $49
Claim your free profileUpgrade any time.
Get chosen

Professional

The premium profile, priority placement and published guides under your name.

$99 / month

  • Everything in Listed
  • Premium profile: gold Professional badge, your method and story front and centre
  • Book a consultation button on your profile and directory card, linked to your own calendar
  • Priority placement in your city, above free and unclaimed profiles
  • One guide a quarter written with our editors and published under your name, with a share kit
  • Performance dashboard: profile views, clicks and enquiries every month
  • Enquiries with the client's short summary, when they choose to share it
  • Lawyers: a Fixed-fee ILA badge if you offer flat-fee independent legal advice
Start ProfessionalSecure checkout by Stripe. Cancel any time.
Lead your city

Partner

Top placement in your province or state and a guide every month. Three Partner places per profession in each city.

$299 / month

  • Everything in Professional
  • One guide a month under your name
  • Top placement in your province or state
  • Firm Intake: branded client intake, set up for your kind of practice (law firm, clinic, brokerage, financial or mediation practice)
  • Monthly performance report by email
  • One co-hosted online session a year, promoted to FairWell's email list
  • Quarterly profile refresh help
Start PartnerSecure checkout by Stripe. Cancel any time.

Founding members: the first 50 Professional or Partner members in each province or state save 25%, for as long as the membership continues. Enter FOUNDING25 at checkout. Flat fees only: no per-lead fees, no referral fees and no share of your fees. Paid placement is labelled as a premium listing wherever it appears.

Publish more

Your expertise, in front of people who need it.

Every guide is edited by our team, published with your byline, shown on your profile, and comes with posts and a badge ready to share. Your sharing brings readers to your guide, and your guide brings them to you.

Add-on

Content Plus $29 / month

One extra guide every month, on top of what your plan includes. For Professional and Partner members.

Add Content Plus

One-off

One extra guide $49

Publish a single guide whenever you have something to say. Open to every member, including free Listed profiles.

Book a guide

Included

Your plan's allowance

Professional: one guide a quarter. Partner: one guide a month. Teams of 5 or more: one extra team guide a month. How guides work.

Firms, brokerages and clinics

Put your whole team on FairWell. Pay less per person, get more as a business.

Professional seats for 2 to 25 people on one subscription. The bigger the team, the lower the price per seat, and your firm gets its own page.

A team pageYour logo, who you are, every member, and a link to your own website or official listings.
Team badgeOn every member's profile and directory card, linking to your team page.
Featured team spotWith 5 or more seats, your team is featured when clients look in your city and profession.
One extra team guide a monthWith 5 or more seats, shared across the team.
Firm Intake includedWith 5 or more seats: your own branded client intake, set up for your kind of business. Usually $199 a month.
One invoiceAdd or remove seats any time. Members can be in different cities.

Price your team

Start your team plan

More than 25 people, or want a Partner seat for the firm? Email us.

Refer a colleague

You both get a month free.

When a professional you refer subscribes to a paid plan, you both get a month free. Your referral link is in your dashboard.

Open my dashboard
Questions

Common questions

Is this a referral service?

No. FairWell charges a flat subscription for advertising: a profile and the placement that comes with your plan. The fee is the same whether we forward you no enquiries or many, and we never take a share of your fees.

Who writes the guides?

You do, with our editors. Send a topic, an outline or a full draft. We edit for plain language and FairWell's standards, and you approve the final text before it goes live with your byline.

Can my whole firm join?

Yes. Team seats start at 2 people and get cheaper per seat as the team grows. Your firm gets a team page with every lawyer on it.

Notaries and estate lawyers?

Yes. Notaries, estate planning lawyers, licensed paralegals and family law clerks list on the same plans.

Start free. Upgrade when you are ready.

Claim your free profile in about ten minutes. Move to Professional any time.