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For mortgage brokers and agents

The home is the biggest number. Be the one who makes it work.

In most separations one person keeps the home and has to qualify alone, or both people need to buy again on one income. FairWell readers work through that question long before they apply. Your profile shows them you have done it before, and your guides show them how you think.

Flat fees only. No per-lead charges and no referral fees. The optional paid-booking tool carries a small platform fee on each paid session. Credentials checked against your regulator's or association's public register.

See how it works

The 80-second tour

How people find FairWell, get organised, and choose the professional they call.

We hear you

What gets in the way today.

Files that fall over late

Support income, a missing agreement or a joint debt nobody mentioned. A FairWell client can arrive with their numbers already listed.

Hard to explain up front

What a lender will count, and when, is unclear to most people. Your profile and guides answer it before the first call.

Two spouses, two files

You may be asked to help one or both. Show how you handle that, and who you work for.

What a Professional profile gets you

A listing gets you found. A Professional profile gets you chosen.

1

Get found first

Priority placement in your city, the gold Professional badge, and a Book a consultation button on your profile and directory card.

2

Look like the obvious choice

A premium profile with your approach, your story and your credentials front and centre. Verified by FairWell.

3

Publish and get read

Guides written with our editors, published under your name, shown on your profile, with a share kit of branded images, captions and a website badge.

4

See it working

A private dashboard with your profile views, clicks and enquiries every month.

Built for your work

What your profile shows.

  • Separation mortgage focus. Buyouts, refinancing, qualifying on one income, support as income, removing a name from a mortgage.
  • Lender access. Say whether you are independent or tied to one lender, and how many you work with.
  • Licence and designations. Licence number and regulator, AMP or other designations, with a link to the public register.
  • Works with lawyers. Show that you take your lead from the agreement and the lawyers on the file.

Follow your regulator's advertising rules. FairWell publishes no rates, approval promises or client stories, and shows your brokerage name and licence number.

Write for FairWell

Guides people like yours are looking for

A few topics professionals in your field could write. Bring your own, too.

Qualifying for a mortgage on one incomeHow lenders treat child and spousal support as incomeBuying out a spouse: what the refinance involvesMortgage penalties and renewals when you separate

How guides work  ·  No marketing team? Ours can help

How people find you

Where your next mortgage comes from.

1

They look for answers

FairWell's guides and free tools: the readiness assessment, support calculators and disclosure checklist are where people start, often before they are ready to call anyone.

2

They get organised

They work through their situation privately, at their own pace, and save what they learn.

3

They choose who to call

Your profile sits beside the guides and in the directory for your city, with your booking link one tap away.

FairWell launched in 2026. Founding members lock in their rate, and your dashboard shows every view, click and enquiry, so you can judge it on real numbers, not promises.

Plans and pricing

Flat fees, priced for your profession.

Plus applicable taxes, charged in your local currency. .

Listed

A full, verified profile that answers clients' first questions for you.

Free

No card needed

  • Full profile: bio, photo, focus areas, credentials, fees and every contact link
  • Verified badge after the credential check
  • Enquiries forwarded to you by email
  • A private link to update your profile any time
  • Publish a guide for $49
Claim your free profileUpgrade any time.
Get chosen

Professional

The premium profile, priority placement and published guides under your name.

$99 / month

  • Everything in Listed
  • Premium profile: gold Professional badge, your method and story front and centre
  • Book a consultation button on your profile and directory card, linked to your own calendar
  • Priority placement in your city, above free and unclaimed profiles
  • One guide a quarter written with our editors and published under your name, with a share kit of branded images and captions
  • Performance dashboard: profile views, clicks and enquiries every month
  • Enquiries with the client's short summary, when they choose to share it
Start ProfessionalSecure checkout by Stripe. Cancel any time.
Lead your city

Partner

Top placement in your province or state and a guide every month. Three Partner places per profession in each city.

$299 / month

  • Everything in Professional
  • One guide a month under your name
  • Top placement in your province or state
  • Firm Intake: branded client intake, set up for your kind of practice (law firm, clinic, brokerage, financial or mediation practice)
  • Monthly performance report by email
  • One co-hosted online session a year, promoted to FairWell's email list
  • Quarterly profile refresh help
Start PartnerSecure checkout by Stripe. Cancel any time.

Try it free. Every paid plan starts with a free trial: 30 days on monthly billing, 60 days when you pay yearly (which also includes two months free). Nothing is charged until the trial ends, and you can cancel in one click. Founding members: the first 50 Professional or Partner members in each province or state save 25% for as long as the membership continues. Enter FOUNDING25 at checkout before November 30, 2026. Flat fees only: no per-lead fees and no referral fees. The optional paid-booking tool carries a small platform fee on each paid session. Paid placement is labelled as a premium listing wherever it appears.

Publish more

Your expertise, in front of people who need it.

Every guide is edited by our team, published with your byline, shown on your profile, and comes with posts and a badge ready to share. Your sharing brings readers to your guide, and your guide brings them to you.

Add-on

Content Plus $29 / month

One extra guide every month, on top of what your plan includes. For Professional and Partner members.

Add Content Plus

One-off

One extra guide $49

Publish a single guide whenever you have something to say. Open to every member, including free Listed profiles.

Book a guide

Included

Your plan's allowance

Professional: one guide a quarter. Partner: one guide a month. Teams of 5 or more: one extra team guide a month. How guides work.

Firms, brokerages and clinics

Put your whole team on FairWell. Pay less per person, get more as a business.

Professional seats for 2 to 25 people on one subscription. The bigger the team, the lower the price per seat, and your firm gets its own page.

A team pageYour logo, who you are, every member, and a link to your own website or official listings.
Team badgeOn every member's profile and directory card, linking to your team page.
Featured team spotWith 5 or more seats, your team is featured when clients look in your city and profession.
One extra team guide a monthWith 5 or more seats, shared across the team.
Firm Intake includedWith 5 or more seats: your own branded client intake, set up for your kind of business. Usually $199 a month.
One invoiceAdd or remove seats any time. Members can be in different cities.

Price your team

Start your team plan

More than 25 people, or want a Partner seat for the firm? Email us.

Refer a colleague

You both get a month free.

When a professional you refer subscribes to a paid plan, you both get a month free. Your referral link is in your dashboard.

Open my dashboard
Do the maths

What is one funded mortgage (your compensation on it) worth to you?

Enter your own number. We do not guess it for you.

Send clients in prepared

Your own link to FairWell's free preparation tools.

Every FairWell profile comes with a personal link to the free assessment and checklists. Send it to new clients before the first meeting, so they arrive with their facts organised. Your dashboard counts every visit.

Questions

Common questions

Do you take a fee on funded mortgages?

No. A flat subscription only. Nothing is paid because a client chose you or because a mortgage funded.

Can I show my lenders?

You can say whether you are independent and how many lenders you work with. FairWell does not publish rates.

Can our brokerage join as a team?

Yes. Team seats start at 2 people, cheaper per seat as you grow, with a brokerage page that links to your own website.

Is there a contract?

No. Monthly plans can be cancelled any time in the Stripe billing portal and end at the end of the month you have paid for. Yearly plans run for the year.

Several locations, a franchise or more than 25 people?

We price networks directly: brokerages, multi-location firms and clinics, and associations. Email hello@fairwell.ai and we will come back with a price for the whole group.

How does a team get set up?

Choose your number of seats at checkout. Your confirmation email has a link to set up your team page yourself: name, logo, website, official listings and your people. We check it, then it goes live, and you get a dashboard for the whole team.

What happens to the information people share?

People choose what to share and when. FairWell never sells personal information and never uses it to target ads. Read our privacy policy at fairwell.ai/fairwell-privacy.

Start free. Upgrade when you are ready.

Claim your free profile in about ten minutes. Move to Professional any time.

Questions first? Email the FairWell team at hello@fairwell.ai.
FairWell, 1050 King Street West, Toronto, ON M6K 1E6, Canada. Privacy